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About Our Slogan/Logo

China Highlights is the leading China-based online tour operator since 1998.

Our business model is based on honesty, integrity and flexibility. Our motto is "Discovery your way!"

About China Highlights Logo

We updated our logo in December 2015, changing the Chinese characters on the seal from "中华游" to "海纳".

China Highlights separated from CITS Guilin in 2015, and we are now an independent tour company: China Highlights International Travel Service Co. Ltd.

Our Chinese name Haina (海纳) is from the Chinese proverb “Hai na bai chuan.” (海纳百川 ‘Sea receives 100 rivers.’), which has many meanings. To us, our new name means we can cater for customers from all countries, in a huge variety of ways. (Haina, pronounced high-naa, also sounds like the “High” and “na” from China Highlights in reverse order.)

What does our new logo symbolize?

Red is the color of good luck, happiness and success in China. The brush is used in ancient painting and calligraphy. The fluidity of the brush stroke reflects flexibility. The stamp (chop) bears the insignia of China Highlights Chinese name. Together they symbolize China's long history and culture. This new logo is our updated, stylish visual identity.

What "Discovery Your Way!" Means

"Discovery Your Way!" means China Highlights specialize in discovery: finding out new and exciting things about China, and customizing: tailoring a tour to your way.

It has been our slogan since 2006 and it sums up key areas of our service: providing a genuine China experience with unbeatable flexibility.

Discovery

For many of our customers a visit to China is a much-looked-forward-to once-in-a-lifetime experience, and so we are passionate about creating as much access to China's unique and fascinating culture as possible in a limited time.

For just about all our customers China represents a very foreign land, as far removed from life at home as anywhere on the planet, so there are huge opportunities for discovering interesting and mind broadening insights. A trip to China would be severely lacking, we believe, without a large discovery element included.

There are many things in China that you can discover with us that are not available from standard package tour operators. We have a range of theme tours, which cater to particular interests, as well as one of the biggest varieties of China destinations and attractions listed on the net, all of which can be seamlessly included in your tour. We really allow our customers to discover Chinese food, with restaurants chosen for their quality and local representiveness, not merely convenience on the tourist track.

 

Your Way!

As a China-based company with a large team of experienced and trained travel advisors and a 17-year online history, we believe we have the expertise and connections with local suppliers to organize what you want in your China tour in the way you want it. 10,000 satisfied customers a year vouch for our ability to do things their way. Our tours are (often individually) designed to fit the needs and interests of our customers.

There is so much on a tour of China that can be tailored to suit your needs and increase your enjoyment of a China tour, all of which we can arrange at a word from you: which attractions you want to see and for how long, souvenir shopping, free-time, extra activities like learning tai chi or visiting a local family, types of food offered; hotel location, room size and facilities; the pace of sight-seeing, transport, etc.

Our tour guides are trained to be responsive to customer requirements while a tour is in progress, and we are available 24 hours a day to make any required changes or sort out any problems.

The exclamation mark at the end of our slogan emphasizes the attractiveness and hard-to-find-ness of such a customer-geared combination.