The China Highlights division of Guilin CITS came into existence in 1998 when the company realized that the future of travel lay on the Internet. China Highlights was born and has grown from small beginnings to be the leading online operator and an innovator in the online Chinese travel industry.
China Highlights staff celebrated our independence as a new company with a Li River cruise
China Highlights' new logo
China Highlights was built in 1998 to develop travel marketing online. China Highlights’ website has been upgraded to a new version five times, in 2002, 2004, 2007 and 2009.
China Highlights is operated by Guilin China International Travel Service Co., Ltd (Guilin CITS), which was established in 1959, and was operated until October 2006 as a State Owned Enterprise owned by the Guilin Tourism Bureau. It was part of the CITS Group nationally. CITS Guilin was privatized in October 2006 as part of the Central Government's plan to divest itself of most of its state-owned enterprises throughout China. As a profitable and well run company, CITS Guilin was particularly easy to sell.
|Year||Number of Foreign Travelers|
|2003||55,748 * ()|
* sales affected by SARS