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Company History

www.chinahighlights.com was launched by, and China Highlights was founded as a department of CITS Guilin in 1998, to develop travel marketing online. China Highlights’ website has been upgraded five times: in 2002, 2004, 2007, 2009, and 2014.

2002 upgrade
2004 upgrade
2007 upgrade
2009 upgrade
2014 upgrade
2016 upgrade
2015

“China Highlights Guilin” and “China Highlights Beijing” were each awarded a "Certificate of Excellence" by TripAdvisor.

China Highlights became an independent tour company.

China Highlights updated its logo.

2014

We were recommended by BBC Travel, About.com, Viator, USA Today, and many other international media organizations.

2013

We were recommended by Australia Geographic — Outdoor.

We were the first tour company in China to promise "Absolutely No Shopping, No Detours, No Factories".

We launched two new apps: Top 10 China Tours and China Train Tickets Booking.

2012

“China Highlights Guilin” was awarded a "Certificate of Excellence" by TripAdvisor.

2011

China Highlights’ Russian version went online: www.chinahighlights.ru.

China Highlights’ website for the Italian market was launched: www.viaggio-in-china.it.

China Highlights’ trademark was successfully registered in China.

2010

CITS Guilin celebrated its 50th anniversary.

CNN Travel recommended China Highlights in its article "8 of Asia's Best Ski Resorts".

2009

China Hioghlights’ website for the Spanish market was launched: www.viaje-a-china.com.

NBA star Andrew Bynum visited Guilin with our company.

2008

The website www.voyageschine.com went online for the French market.

China Highlights settled its Service Values and Vision.

2007

The fourth version of China Highlights’ website went online, including easier navigation and more China travel information.

China Highlights began supporting a volunteer association.

China Highlights was awarded by PayPal.

The former Prime Minister of Nepal traveled with China Highlights.

2006

China Highlights sets up a new Customer Care Team to provide better service to our customers.

China Highlights’ train schedule search service went online.

2005

China Highlights took the lead in Chinese domestic tourism, by offering PayPal as a payment option.

Air ticket booking features were included in our service range.

2004

The third version of the China Highlights website went online, including a hotels booking service.

2003

China Highlights’ website for the German market was launched: www.chinarundreisen.com.

China Highlights’ website for the Japanese market was launched: www.arachina.com.

China Highlights’ first Suppliers Conference was held in Guilin.

2002

www.chinahighlights.com's first upgraded version went online. The new version had greatly-improved usability and a customer service section.

China Highlights started its hotel reservation business.

2001

China Highlights started accepting credit cards, making booking more convenient.

2000

CITS Guilin went to the PATA 2000 conference in Singapore.

CITS worked together with the foreign affairs office for President Clintons's visit to the Li River.

1999

The first group confirmed their tour with China Highlights.

China Highlights became a member of IATA and USTOA.

1998

The domain name “chinahighlights.com” was registered.

The first version of China Highlights’ website was completed.