China Highlights - Discovery Your Way! (Since 1959)
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Mission Statement

Discovery Your Way! Our customers deserve the best information, the highest quality possible, excellent value & our gratitude for choosing us.

1. Our Vision

Ease of Planning, Customized Tours

Ease of Planning, Customized Tours:

China Highlights wants to help people from all over the world, to plan a trip to China easily. Travelers can travel in the way they want, customizing it to their own interests. China Highlights will provide a smart online booking platform, experienced travel experts who guarantee to plan and customize a trip to China easily for travelers from different countries, cultures, with different languages and needs. China Highlights will arrange tours for our clients based on the customers’ needs & interests.

In-depth and Innovative Discovery:

China Highlights wants to help its customers and staff to discover the essence of Chinese culture, and be exposed to the real life of Chinese people, and experience a unique China trip. China Highlights will strive to develop new and innovative travel products through our in-depth knowledge of China’s history, folk custom and the life of its people. We possess a passionate love of China and we want to enthusiastically spread and share the beauty of it. China Highlights will dare to pioneer changes that are beneficial to our clients, our team and the general population.

Caring Service and Enjoyable Trip:

China Highlights will offer warm, caring and thoughtful service to ensure our customers to have an enjoyable China trip. China Highlights wants to enhance the close connection between China and the world.

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2. Our Values

Teamwork

TeamworkWe will know that we are living by this value when we...

  1. Share with our customers and teammates, learn from each other and make improvements together
  2. Have compassion to all members of our team
  3. Respect each other; we believe that it’s our people who make Chinahighlights.
  4. Work hard to progress

Integrity and Responsibility

We will know that we are living by this value when we...

  1. Guarantee our promises and always seek the truth. We are honest in advertising, tell the truth to the customers and deliver on our promises.
  2. Respect the culture and uphold ethical and moral standards. We protect environment and esteem the culture and customs of tourist destinations. We convey the beauty of nature and promote communication and understanding between individuals. We express our sincere gratitude and contribute to the society in action.

Customer Satisfaction

Caring ServiceWe will know that we are living by this value when we...

  1. Deliver travel services with safety, quality & value for money.
  2. Offer customized travel services, respect our customers and their unique interests and needs.
  3. Value customers’ participation; we enhance the customers’ degree of satisfaction by mutual participation.
  4. Are passionate about serving; we take serving as an honor.

Discovery and Innovation

We will know that we are living by this value when we...

  1. Deliver authentic, cultural, enjoyable and true China travel experiences.
  2. Pursue simplicity, practicality, convenience and high efficiency in system administration and user experience.
  3. Have the courage to break through convention and innovate in travel services and office routine.

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