Beijing 798 art zone, as one of China's main centers for cutting edge contemporary art, is located on Jiuxianqiao Road, Dashanzi Area, Chaoyang District. It has a total construction area of 230,000 square meters assembling many cultural elements such as galleries, design studios, art exhibition spaces, artists' studios and fashion shops, etc. In the 798 Art Zone run nearly 400 institutions including galleries, artists' private studios, cultural companies like animated cartoon, television media, publishing, design and consultation from home and abroad. Currently 798 Art Zone has developed into an exhibition center of Chinese culture and art, and an influential cultural creative concentration area at home and abroad.
Beijing 798 Art Festival, as one of many an activity held in the zone, is celebrated at the end of every September. During the festival, professional curators are invited to make a thorough plan for the whole process, in order to display and highlight the charm and characteristics of the artistic zone, as well as to promote international artistic communication. The festival has effectively developed the 798 Zone into a world-renowned cultural and creative industry district.
As a contemporary art and cultural creative industry zone, the 798 Festival with its diverse and cutting-edge art forms has attracted a number of art organizations and artists. Through various activities held such as theme exhibitions, academic forums and class exhibitions, demonstration activities, the festival has been striving to maintain the vitality of art and contemporary art pioneer, making it an international platform for cultural exchanges.