Shanghai International Film Festival (SIFF) began in 1993, is one of the largest film festivals in Asia, and has been called "the world's fastest growing international film festival". It is organized by Shanghai Municipal Administration of Culture, Radio, Film & TV and Shanghai Media & Entertainment Group.
Annually gathering famous filmmakers from all around the world and presenting the latest Chinese films, SIFF has become the best window showing the strength of Chinese films to the world. More and more Asian filmmakers take the film festival as the most important opportunity to promote their films.
It has consolidated on its own clear and integral structure of four major sections: Film Competitions, SIFF Mart, Film Forum, and International Panorama.
Film Competitions include the Golden Goblet Award (Jinjue Award), Asian New Talent Award, and International Student Shorts Award. The most prestigious awards in the film festival are Golden Goblet Awards for the best film, best director, best actor/actress, and other categories, which are selected by famous judges from all round the world.
SIFF Mart consists of Film Market, China Film Pitch and Catch (CFPC), and Co-production Film Pitch and Catch (Co-FPC). Film Market is the most professional film trade platform in China. It attracts domestic and overseas film producers, distributors, and buyers to carry out transactions every year. FPC and Co-FPC act as a bridge to link the film projects with investors and play a role in discovering new talents.
Film Forum contains four parts: the President's Lecture, Keynote Seminar, Round Table, and Master Class. It is a typical and influential communication platform in the film industry for its professional service and also plays a role in leading the film industry.
The International Film Panorama includes exhibitions titled OFFICIAL SELECTION, TRIBUTE TO MASTERS, VIEW CHINA, GLOBAL VILLAGE and SPECTRUM. Films presented in this section are diverse in style. It has provided a communication platform for all film producers from around the world to get to know each other, and served as a window for both the public and the media to find out the latest in world cinema.