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Shanghai Tourism Festival

  • Celebrated: Sep. 13 to Oct. 6
  • Location: Shanghai
Shanghai Tourism Festival is an important tourist festival that is promoted as the people's festival and has the phrase "entering happiness and pleasure" as its theme. It is sponsored by the Shanghai Tourism Festival Organizing Committee Office.


The festival has been held annually in the middle of September for more than twenty years since 1990, attracting eight million people to it. It acts as a perfect event for locals and foreigners to discover China's fascinating culture and history. A number of traditional and non-traditional entertainment programs are held, and Shanghai's unique charms and native pleasures are well displayed.


The festival always begins with a grand Opening Ceremony Parade of floats in a very famous commercial street, Huaihai Road, at night. It's the highlight of the festival, and has always drawn enthusiastic crowds, with great numbers of floats and performing teams from China and other parts of the world taking part.

Visitors can also enjoy a wealth of fun activities, including the Rugby Sevens Championship, the Sailing Carnival, the Festive Boat Parade on the Huangpu River, and the Shanghai International Music Fireworks Festival.

Travel Information

Getting there:  Huaihai Road can be reached by bus 42, 167, 320, 911, 920 or 926.