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What Makes China Highlights Stand Out

Our company has been operating as a full service travel agency in China since 1959, and we've been online for over a decade. That’s a long time in Internet terms. Here are several reasons why more than 10,000 clients per year put their faith in us, as their China tour provider.


It's Your Trip - Your Own Advisor. Own Guide. Own Car.

Pick tours, experiences, and destinations that interest you! We don't put you in a box, or resell tours. Our trips are designed for you, with you.


One Expert Provider - The Whole of China with One Email/Call.

Speak to the same dedicated expert 1:1, from ideas and planning to booking and support one the trip. One call or email and it's done.

Why Choose China Highlights

China Trip Planning Made Easy

Loads of useful information and analysis of destinations written for the foreign tourist, tours recommended for a vast array of circumstances, abundant well-informed tips and suggestions from our website and travel advisors. We take hassle out and add in quality and convenience.

Expertly Customized Tours

We’ve focused on making China more enjoyable for foreign tourists for over 17 years, tailoring itineraries to individual needs and wants, flexible to change before and on the tour to maximize your time and experiences, and fast to respond and adapt in unforeseen circumstances.

Guaranteed Big-company Standards

We select, test, and train our staff and guides to ever-rising standards, aiming to provide Western-level customer service, with every customer taken care of by at least 5 personnel 24-7, earning great online customer reviews; you have our Money Back Guarantee if our promises are not met.

China Travel Market Innovators

The first online China-based travel agency for the foreign market, we have been setting the pace for product development, service, and quality in the Chinese tourism industry, so choose us for the latest something more from your China tour.

Professional Memberships