China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and TrustPilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Highlights Travel, Japan Highlights, and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip
Meet Our Team
Monica Travel Advisor Albee Travel Advisor Roger Travel Advisor Alisa Travel AdvisorGuaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.
- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.
- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.
- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience
- Not touristy.
- See authentic local culture and lifestyles.
- Don't be a bystander taking photos.
- Understand the culture by practicing it.
- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.
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Amazing and Effortless Experience Overall!
China Highlights is totally legit and they planned our visit in Beijing perfectly, they were also great with being flexible to meet our unique needs and timelines, with multiple changes on the fly. Our guide in Beijing, William, was amazing as well! William was friendly, kind, thoughtful, funny, and also was great at keeping us on track timing-wise (as we didn’t make this particularly easy for him lol). Cannot recommend both China Highlights and William to anyone else looking to visit China for the first time! more
Jun 2025, jamesrkable
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A culture of hospitality and smiles
Beijing was prettier and far less crowded than anticipated. Colin aka Po Po, our guide, enhanced the experience with his knowledge and wicked sense of humour. He made every moment special for us.We spent about three days in Beijing and surrounds. China highlights offerings were high quality, including accomodation, car, driver, guide and selection of real local restaurants. Being vegetarian wasn’t an issue at all. Visiting historical quarter of Beijing along with Hutong walk and Confucius Beijing temple were unique experiences- which became more special with Colin’s interest in philosophy and wonderful global perspective. Despite language barriers- we were greeted by scores of locals with genuine smile and curiosity. We shall be back (hopefully with Colin) to explore this wonderful culture. more
Jun 2025, Inderjeet
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Beijing group tour
We had a group tour for our clients and William was our guide. He was knowledgeable, kind and flexible throughout the tour. Our clients loved the way he explained diverse topics. We would recommend him for our future groups too.Thank you William and God bless! more
Jun 2025, Prima Rodrigues
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Our Awards
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World Travel Award 2024 |
2024 Traveler's Choice |
2023 Traveler's Choice |
2022 Traveler's Choice |
2021 Traveler's Choice |
2015-2019 Certificate of Excellence |
Top 10 Inbound Travel Agency of 2019 |