Discovery Your Way — A Better Travel Experience

Who We Are

Can traveling China be different? Can visitors... hear imperial family stories in a coffee bar facing the Forbidden City; learn about luohanguo (a medicinal tea fruit) by the Yangshuo paddies, with a local farmer’s introduction…? Grand China deserves you to slow down the pace for a deeper understanding — it just needs a different way of touring.

With this dream, China Highlights was established in 1998: one man, one computer. With years of development, we now have English, Japanese, German, Spanish, French, Italian, and Russian language teams. Each year 100+ colleagues in Guilin's head office help 10,000+ visitors discover China.

I am very proud that we have been focusing on our slogan “Discovery Your Way”, and we will definitely continue to in the future.

CITS Guilin and China Highlights

China International Travel Service, Guilin began as a regional branch of China International Travel Service Limited (CITS) in 1959. As a result of an economic reform strategy from China's central government, CITS Guilin is now an independent company, whose largest English website is

China Highlights has grown to be the leading online China tour operator and an innovator in the online Chinese travel industry.

Who Recommends Us

Our People

Travel Advisor, Lily Guo

Lily Guo is an experienced China Highlights tour designer, previously a tour guide for almost 7 years. She loves traveling and making friends with people from all over the world. She has travelled throughout China and many other countries. So she knows exactly what customers need.

In 2012 Lily changed her role to being a Travel Advisor. She always pays attention to knowing her customers — their goals, desires, preferences, etc. She is patient, on standby 24-7, and full of useful suggestions. She has designed many highly-enjoyed China tours. Let her help design your China tour. meet more travel advisors

Tour Guide, Gerry

Gerry graduated as an English interpreter, but he is also good at Spanish and Japanese. He especially loves the diverse Yuan culture of Beijing, his favorite city, so he investigates its old and new areas when he is free.

Many years of experience as a tour guide make Gerry able to adapt his style and emphasis to customers' backgrounds and interests. Customers say he: “is professional, efficient and cheerful” and “goes extra miles and caters to our spicy tastes”, and “Please let me take Gerry back home.” meet more our expert guides

Our Customer Care Team

Our Customer Care Team is the behind-the-scenes supporting group, tiny and strong. They test over 500 tour guides every year, and are on call 24-7. They test the performance of our products, travel advisors and guides service to make sure they all meet China Highlights' high standards.

The Customer Care Team serve every customer and every group to make their journey a great one.

Our Customers

China Highlights helps 10,000+ visitors to fulfill their China dreams every year: architects, bankers, chemists, consular officials, the list goes on...

Andreas and Vlasta from Germany are giant panda super fans, and China Highlights have seven times helped them to visit the panda centers around Chengdu and Xi'an. In 2012 Andreas and Vlasta founded a small non-profit organization "Giant Panda Friends International" in Germany to protect the giant pandas, raising funds to support the pandas in China. They are also very happy to answer any of your questions about pandas or their China trip. Read more

Unbeatable Value for Money

  • No Shopping Promise — Protect your time and wallet
  • Money Back Guarantee — We put our money where our mouth is
  • No Risk Refund — Up to 14-day free cancellation when life happens
  • Premier Club — Extra for the Elite

Get to Know Us Further