China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and TrustPilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Asia Highlights, Japan Highlights, and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip




Meet Our Team




Guaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.

- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.

- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.

- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience

- Not touristy.
- See authentic local culture and lifestyles.

- Don't be a bystander taking photos.
- Understand the culture by practicing it.

- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.

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Excelente
![]() Alejandria. Me encantó y me encanta compartir esta experiencia por Beijing. Tu trabaja ha sido excelente y todos estamos muy contentos de haber tenido y tenerte como guía. Ha sido un placer conocerte y te felicito por tu desempe?o del mismo. Un fuerte abrazo , muchos logros te deseo en lo que te propongas Beatriz (Uruguay) more
May 2025, Beatriz U
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Amazing visit of the capital city of China
![]() My wife and I spent a wonderful time in Beijing with our local tour guide Tom. We saw many beautiful landscapes including the Great Wall, experienced the local cuisine at its best, and walked to vibrant Hutongs during rush hour. It was a beautiful experience that we will never forget. As for our guide, Tom, it was a pleasure to meet him: such an intelligent and inspiring person who not only did prepare excellent information on the landmarks we saw, but also introduced us into the fascinating Chinese culture. He always answered exhaustively to our questions, adapted our itinerary to the situation (Tomb Sweeping Holiday) and gave us good tips on how to spend our free time after the guided tours. We will always recommend Tom as a guide and China Highlights as a trustworthy company for taking a tour around Beijing. more
Apr 2025, Christian
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Beijing tour with Tom
![]() Tom was an excellent guide for our days in Beijing, from helping us to navigate the busy city, and giving us information on The Forbidden City and Temples. Our day at The Great Wall was so enjoyable and finished off with a lovely meal. Tom also gave us great suggestions for our free day in Beijing, including great restaurant choices, thank you Tom more
Apr 2025, Victoria
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Our Awards
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