China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and TrustPilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Highlights Travel, Japan Highlights, and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip
Meet Our Team
Monica Travel Advisor Albee Travel Advisor Roger Travel Advisor Alisa Travel AdvisorGuaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.
- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.
- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.
- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience
- Not touristy.
- See authentic local culture and lifestyles.
- Don't be a bystander taking photos.
- Understand the culture by practicing it.
- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.
|
|
Amazing time in Beijing
Tom has been an amazing guide during our trip to Beijing. He explained us a lot about all the attractions we have visited, giving details about the history behind.Always on time, always flexible to accomodate our needs and requests. He gave us a lot of great suggestions about what to do in the free time and about restaurants.Has been a real pleasure to have him as guide, hope everyone can have someone like him during their time in Beijing. more
Aug 2025, giulio
|
Experienced and knowledgeable private guide
Mark is a knowledgeable private guide with good English skills. He always had a story or tips to share at each location we visited. Also he and Mr Joe the driver were very flexible. We were there leading up to a military parade and so some locations were restricted around Tiananmen Square and so they worked late to help us navigate the situation and accomplish our goal to see the square. more
Aug 2025, taylor kevin
|
Best Experience Ever! (Thanks Bruce!)
We had the chance for traveling to the Great Wall (Mutianyu section) and we really enjoyed the experience.Bruce was our guide and was absolutely helpful and supportive.And also a great photographer! more
Aug 2025, giorgiocY8586FY
|
Our Awards
|
2025 Traveler's Choice |
World Travel Award 2024 |
2024 Traveler's Choice |
2023 Traveler's Choice |
2022 Traveler's Choice |
2021 Traveler's Choice |
2015-2019 Certificate of Excellence |
Top 10 Inbound Travel Agency of 2019 |
(10,000+ reviews)