As a premier China tour operator, we specialize in partnering with travel agencies and advisors worldwide. Collaborate with us to leverage our extensive local resources, dedicated support, and flexible business models. Together, we can grow your revenue while delivering outstanding China travel service to your clients.

Who We Are?
Since 1998, China Highlights has been a trusted China tour company and partner agent for creating bespoke journeys. Going beyond the standard China DMC model, we are architects of personalized experiences, committed to exceptional service, deep customer satisfaction, and crafting what many consider the best China tours available.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Why Partner with China Highlights?
- FAM Trip: Enjoy FAM trip opportunity & personal travel discounts.
- Inspection Tour Voucher: New partners receive subsidies for a custom familiarization trip.
- Loyalty Credits: Earn credits on all completed tours for future use.
- Flexible Pricing: Choose between commission‑based or net‑rate quotations.
- White‑Label Tours: Seamlessly offer our tours under your own brand.
- Risk‑Free Booking: Guaranteed with a 100% full refund policy.
- China-Based Expertise: Work with dedicated specialists on the ground.
- Tailored Itineraries: Receive fully personalized recommendations and plans.
- Curated Experiences: Craft unique journeys that go beyond the ordinary.
- Exclusive Access: Benefit from insider opportunities and expert training.
- Nationwide Guide Network: Access 300+ professional, multi‑lingual guides across China.
- Curated Accommodations: Feature handpicked hotels, personally inspected and directly contracted.
- Seamless Coordination: Utilize our dedicated app for real‑time guide communication and logistics.
- 24/7 On‑Tour Support: Rely on dedicated assistance throughout every itinerary.
Most-popular Sample Tours
Over 90% first-time visitors' choice
Open to people from 100 countries, including the UK and US.
Where Classroom Lessons Come Alive Through Immersion
Seamlessly Extend Your China Journey
How Our Partnership Works


Ready to Grow Your China Business?
Fill out the form below and receive a customized proposal within 24 hours.
Upcoming Events
(ATM 2026)
04 - 07 May | Dubai
(Beijing, Xi'an, Guilin, Shanghai)
10 - 20 June | China
(WTM 2026)
3-5 November | London
What Our Partners Say?
|
Tom, US
January 9, 2026
"We are delighted to share feedback from our clients: 'The trip was outstanding—the hotels and restaurants were top notch, and we felt we saw a wonderful variety of Japanese culture. Thank you again!' Working with Highlights Travel truly allows us to create the best of the best for our clients."" |
Wills Eames, US
December 10, 2025
"The communication with your team has been outstanding. Your responses are immediate and very helpful. This is why I plan to continue utilizing your excellent services." |
Bernal Morris, Colombia
January 20, 2026
"We appreciated working with your team, and especially your guidance and support before, during, and after the group operation. Always reliable." |
Our Partners
Real Journeys, Real Smiles
A glimpse into the memorable journeys we deliver for our partners' clients.
Best Rated Reviews
Our Awards
2025 Traveler's Choice |
World Travel Award 2024 |
2024 Traveler's Choice |
2023 Traveler's Choice |
2022 Traveler's Choice |
2021 Traveler's Choice |
2015-2019 Certificate of Excellence |
Top 10 Inbound Travel Agency of 2019 |

(10,000+ reviews)