Privacy Statement

This privacy statement applies to www.chinahighlights.com, owned and operated by China Highlights International Travel Service Co. Ltd ("China Highlights"). This privacy statement describes how China Highlights collects and uses the personal information you provide on our website. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

We are General Data Protection Regulation (GDPR) compliant.

1. Collection of Personal Information

We collect the following personal information from you

  • Contact Information such as name, email address, mailing address, nationality, phone number, zip code
  • Billing Information such as credit card number, and billing address
  • Unique Identifiers such as user name, account number
  • Passport and Visa data

As is true of most Web sites, we automatically gather information about your computer such as your IP address, browser type, referring/exit pages, and operating system. In addition, we may use website analytics tools, or other technologies, like cookies and web beacons, to collect information about your visit to the Sites, including the pages you view, the links you click and other actions taken in connection with the Sites and services. We do not link this automatically collected data to other information we collect about you.

1.1 Widgets

Our website includes widgets, which are interactive mini-programs that run on our site, to provide specific services from another company (e.g. send free e-cards, watch videos, etc). Personal information, such as your email address, may be collected through the widget. Cookies may also be set by the widget to enable it to function properly. Information collected by this Widget is governed by the privacy policy of the company that created it.

1.2 Public Forums, Profiles, and Reviews

Our website offers public community forums like travel stories and reviews sharing. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. You can request the removal of your personal information from our blog or community forum, by contacting us at service@chinahighlights.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

The profile you create on our site will be publically accessible unless otherwise indicated. You may change the privacy settings of your profile through your account. If you think that an unauthorized profile has been created about you, please contact us at service@chinahighlights.com to request removal.

1.3 Social Media

You can link to our site using social networking services such as Facebook, Twitter, TripAdvisor, Lonely Planet, and Wiki. These services will authenticate your identity and provide you the option to share certain personal information with us such as your sign-in information, name, and email address, to link between the sites. Services like Facebook and Twitter give you the option to post information about your activities on this website to your profile page to share with others within your network.

1.4 Referrals

Tell-A-Friend: If you choose to use our referral service to tell a friend about our site or send free e-cards to your friends, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. China Highlights stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us at service@chinahighlights.com to request that we remove this information from our database.

With your consent we may post your testimonials, questions and reviews along with your name. If you want your testimonials, questions, and reviews removed please contact us at China Highlights, service@chinahighlights.com.

1.5 Cookies

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site. We link the information we store in cookies to any personal information for consistency you submit while on our site.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.

We use cookies in our hotel and flights pages, order forms, and account login pages. We set a persistent cookie to store the check in/out date selection, password, and some information that you fill in, so you don't have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you can still use our site, but you may enter the same information many times.

1.6 Tracking Technologies and Third Party Cookies

Technologies, such as cookies, beacons, tags and scripts, are used by China Highlights and our partners, affiliates, and analytics or service providers.

These technologies are used in analyzing trends, administering the site, tracking users' movements around the site, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies for our booking forms, to remember users' basic information (e.g. name, email), for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

We use Google Analytics service to analyze and evaluate website performance. Google Analytics mainly uses first-party cookies to report on user interactions on our website. The information stored in the local first-party cookie is reduced to an anonymous or a random identifier (e.g., 12345.67890). The data generated by Google Analytics is transmitted to a Google data center in USA.

1.7 Flash LSOs

We use local storage objects (LSOs) such as HTML5 and Flash to store content information and preferences, etc. Third Parties, with whom we partner to provide certain features on our site, or to display advertising based upon your Web browsing activity, use LSOs such as HTML5 and Flash to collect and store information.

Various browsers may offer their own management tools for removing HTML5 LSOs. To manage Flash LSOs please click here to know more details.

1.8 Behavioral Targeting

We may partner with a third party to either display advertising on our website, or to manage our advertising on other sites. Our third party partner may use technologies, such as cookies, to gather information about your activities on this site and other sites, in order to provide you advertising based upon your browsing activities and interests. Please note: disabling cookies or LSOs may not opt you out of being served ads. You will continue to receive generic ads.

2. Purposes for Collecting Personal Information

China Highlights collects, stores or processes personal data for the purpose of doing business. Our website is available to all users without personal data being collected. Personal data will only be requested, processed and used to the extent that it is necessary to provide services requested by you, such as:

  • Responding to customer service and offer requests
  • Administering your account
  • Improving our website and marketing efforts
  • To obtain airline tickets and hotel bookings, and to apply for travel permits in certain regions of China (Tibet, Hong Kong, and Macau)
  • To design a fabulous trip to best suit your interests
  • To send our newsletters to you
  • To reach you with relevant promotions on social media

2.1 Use of Your Personal Information

We deal with personal data according to data protection regulations.
We also endeavor to provide all necessary technical and organizational security measures to protect your personal data against unauthorized access and misuse at any time.

As far as we store or process personal data, this is done within a high security data center. To protect the security of your data during transmission, we use encryption techniques (such as SSL) over HTTPS. Our servers are secured by firewall and virus protection. Our employees are obliged to observe the relevant regulations when dealing with data.

Moreover, your information will not be used by third-party organizations or companies, except where necessary to provide our services or observe legal requirements (see Information Sharing below).

2.2 Use of Information Obtained from Third Parties

If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

2.3 Information Sharing

We will share your personal information with third parties only in the ways that are described in this privacy statement. We do not sell your personal information to third parties.

We may provide your personal information to companies that provide services to help us with our business activities, such as shipping your order or offering customer service or booking air tickets. These companies are authorized to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information as required by law, such as to comply with a subpoena, or similar legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

If China Highlights is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information, to any other third party with your prior consent to do so.

3. Retention/Alteration of Personal Information

We may retain personal information indefinitely, and will routinely do so for as long as your account is active or as needed to provide you services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

3.1 Requests for Personal Information Deletion

You may also request that all your personal data be deleted, and we will do so where sufficient grounds exist. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at service@chinahighlights.com.

3.2 Requests for Personal Data Copies

You may contact us at any time for a portable copy of any personal data collected on yourself.

3.3 Changing Your Personal Information

To review and update your personal information to ensure it is accurate, you may contact us directly at service@chinahighlights.com. We will respond to your request within a reasonable timeframe.

3.4 Choice/Opt-Out

You may choose to stop receiving our newsletters by the unsubscribe instructions contained in the each newsletter that we sent, or go to our newsletter page on our website, logging into your account and updating your selections or you can contact us at China Highlights, service@chinahighlights.com.

We also allow you to create an account, and share information such as messages, questions, comments, & travel experience with others.

4. Security

The security of your personal information is important to us. When you enter sensitive information (such as credit card numbers) on our website, we encrypt the transmission of that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

Where required we will report any data breaches that affect user privacy within 72 hours by email, or prominent website notification.

If you have any questions about security on our website, you can contact us at China Highlights, service@chinahighlights.com.

5. Notification of Privacy Statement Changes

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

6. Our Contact Information

You can contact us about this privacy statement by writing or email us at the address below:

China Highlights, Building 6, Chuangyi Business Park, 70 Qilidian Road, Guilin, China 541004
Email: service@chinahighlights.com

7. Links to Other Web Sites

Our site includes links to other websites, whose privacy practices may differ from China Highlights. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.

Start planning your tailor-made tour with 1-1 help from our travel advisors. Create Your Trip

Sign up to Our Newsletter

Be the first to receive exciting updates, exclusive promotions, and valuable travel tips from our team of experts.

Click to Sign up

Why China Highlights

Customize Your Tour

Customize Your Tour

  • Travel Advisors Rooted in China
  • Instant Response, No More Waits!
  • Direct Connections, Supreme Values
Maximize Your Flexibility

Maximize Your Flexibility

  • Your own personal guide and ride.
  • Explore at your own pace.
  • Unparalleled flexibility, impossible on a group tour.
Ensure Your Satisfaction

Ensure Your Satisfaction

  • The Top 20% nationwide guides at your service.
  • 20% more space on your group's transportation.
  • 24/7 emergency support.
Live Your China Story

Live Your China Story

  • Authentic local culture and lifestyles.
  • Understand the culture by living it.
  • Uncover fascinating histories and witness New China.
China Highlights logo
Trip Advisor rating Rated 5 out of 5 | 98.8% Excellence
China Highlights International
Travel Service Co., LTD
Featured on
China Highlights was featured on these medias.

Address: Building 6, Chuangyi Business Park, 70 Qilidian Road, Guilin, Guangxi, 541004, China