China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and TrustPilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Asia Highlights, Japan Highlights, and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip
Meet Our Team
Monica Travel Advisor Albee Travel Advisor Roger Travel Advisor Alisa Travel AdvisorGuaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.
- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.
- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.
- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience
- Not touristy.
- See authentic local culture and lifestyles.
- Don't be a bystander taking photos.
- Understand the culture by practicing it.
- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.
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Great trip in Beijing
We were in Beijing for a few days and our experience was excellent. We visited Forbidden city, summer Palace, Tiananmen Square, Hutong walking tour , temple of heaven and Mutianyu wall. Our guide Jason and driver Mr. Chang made our visit very stress free, we really appreciated his guidance to all tours, made sure we’re on time for everything and gave us a special attention after the tours, helping us with our personal needs, special thanks to Jason for escorting us to the train station, making sure we made to our seats and given us instructions for meeting our next guide in our next adventure. more
Apr 2025, Dora K
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China Highlights Trip
Amazing and beautifully planned.. We enjoyed our 3 days trip in Beijing. Explored temples and ofcourse the highlights of our tour The Great Wall of China was exceptional. Also thanks to this company for carefully curated my birthday escapade. Celebrated my birthday with Great Wall as my backdrop. Indeed once in a lifetime experience. Highly recommended this tour company, everything was exceptional from the moment we arrived in the airport down to making sure we have the best experience. Shout out to our tour guide Linda / Ling. Highly recommended... She goes above and beyond just to make sure we are comfortable, satisfied and happy. Thanks Linda your one the best tour guide we had... Very knowledgeable and helpful in every ways. more
Apr 2025, Craig
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Our Beijing trip with Mark
The places of interest are very interesting, very rich in culture. Our tour guide, Mark is very patience and obliging. He is also very knowledgeable and took effort to share with us about China history. Our trip has been pleasant and won’t hesitate to recommend. more
Apr 2025, lee yean peng
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Our Awards
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World Travel Award 2024 |
2024 Traveler's Choice |
2023 Traveler's Choice |
2022 Traveler's Choice |
2021 Traveler's Choice |
2015-2019 Certificate of Excellence |
Top 10 Inbound Travel Agency of 2019 |