About China Highlights

China Highlights founder and director Victor Shu was a guide in the 90’s but was frustrated that travelers only scratched the surface of China. Victor knew there was so much to see and experience outside the group tour experience. Back then all tours were all fixed, and travelers had zero flexibility to create a trip around their interests.

Victor wanted to get people off the beaten track, of the guidebook, out of sterile parks, official attractions, and beyond the typical tour routes.

He wanted to remove detours to commission motivated stops, those shops disguised as museums and listed on the itinerary as a ‘sight-seeing spots,' and instead take people into the countryside, to talk to the farmers, to try some authentic food at the kind of restaurants his local and overseas friends loved.

On the same day Google was founded, September 27th 1998, Victor set about to create an award-winning tour operator, starting a website to help people Discover China their way. China Highlights was born. The passion, motto, and purpose have never changed,