China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and TrustPilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Asia Highlights, Japan Highlights, and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip




Meet Our Team




Guaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.

- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.

- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.

- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience

- Not touristy.
- See authentic local culture and lifestyles.

- Don't be a bystander taking photos.
- Understand the culture by practicing it.

- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.

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Beijing trip
![]() Ethan was a great guide. Who was very kind and helpful. We had a great time in Beijing. He deserves a five star, thank you china highlights more
Mar 2025, Lucrecia
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Mark. The Best Beijing Guide!
![]() He met our every need above and beyond our expectations. My family of 6 had such a wonderful and memorable holiday.He is patient, well-versed and eloquent in both English and Mandarin. My Chinese-speaking parents and my English-dominant children clearly understood all that was explained. He included insights and aspects at each attraction that is not commonly known expanding our appreciation of the places we went. No questions too big and requests too small.. Every meal he arranged over the 5 days was very thoughtfully planned and had such variety that we were spoilt and well fed indeed. We will certainly look for Mark again on our next trip to Beijing and strongly recommend him to all and sundry if they plan to visit Beijing. more
Mar 2025, Ng yik kelly
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Beijing and sights with a local guide
![]() Amazing city with bucket list sights to visit. DO use a travel company and get a guide with transportation! We used Tom at China Highlights and can not recommend him highly enough. He went way above and beyond what we normally get from a guide (our resume is over 50 countries visited, and use guides in most). Very knowledgeable in history and current China, and is attentive to any needs or requests. Sight seeing while negotiating your way around the crazy Beijing driving scene and to the must see sights: Great Wall, Tiananmen Square, Forbidden City, Summer Palace, etc... is virtually impossible for most travelers. Tom also brought us to places to eat determined by what kind of food we were interested in. We were very surprised at how delicious the food was, and experiencing local's eateries was great for people watching in a very affordable city. I look forward to going back! more
Mar 2025, Mark
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Our Awards
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