China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and TrustPilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Highlights Travel, Japan Highlights, and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip
Meet Our Team
Monica Travel Advisor Albee Travel Advisor Roger Travel Advisor Alisa Travel AdvisorGuaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.
- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.
- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.
- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience
- Not touristy.
- See authentic local culture and lifestyles.
- Don't be a bystander taking photos.
- Understand the culture by practicing it.
- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.
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Good Experience！！
The experience with Tom was good. Very good choice of venues and restaurants and a lot of good experiences in a short timespan. more
Jul 2025, Iulia
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Beijing Great Wall and Forbidden City tour
We had a great experience with the Great Wall and Forbidden City tour. Our guide, Kevin - was very patient and knowledgeable. The Great Wall was an amazing sight, we were able to walk for about 30 minutes on this tourist-oriented section of the Wall; we were fortunate that the weather was misty and rainy- most days during the summer are very hot and humid. After a lunch nearby, we went on a tour of the Forbidden City; The former palace is a huge area full of history. I highly recommend this tour. more
Jul 2025, Jason
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Hike on the great wall
We booked a hike through China Highlights, where we hiked an unrestored part of the Great Wall. Our tour guide, Oliver, was very nice and shared a lot of history along the way. The hike was about four hours long and took us through various terrain. It was very beautiful. more
Jul 2025, Tobias E
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Our Awards
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2025 Traveler's Choice |
World Travel Award 2024 |
2024 Traveler's Choice |
2023 Traveler's Choice |
2022 Traveler's Choice |
2021 Traveler's Choice |
2015-2019 Certificate of Excellence |
Top 10 Inbound Travel Agency of 2019 |
Rated 5 out of 5 | 98.8% Excellence