China Highlights, the award-winning and best-rated tour company for personalized travel in China, proudly holds over 10,000 reviews with a 98.8% 5-star rating on trusted platforms like TripAdvisor and TrustPilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
With expanding horizons as Asia Highlights, Japan Highlights, and Global Highlights, we are dedicated to providing personalized and stress-free travel services globally, creating travel highlights that paint beautiful memories.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 10,000+excellent reviews
- 98.8%customer satisfaction
- 10,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip
Meet Our Team
Monica Travel Advisor Albee Travel Advisor Roger Travel Advisor Alisa Travel AdvisorGuaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.
- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.
- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.
- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience
- Not touristy.
- See authentic local culture and lifestyles.
- Don't be a bystander taking photos.
- Understand the culture by practicing it.
- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Discover real reviews of Highlights Travel Family's best-rated service across trusted platforms.
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Great Trip with Tom
Tom was a Perfect Guide and made my Trip a Great expérience! Driver is also great.I visite d q lot of good places.I enjoyed BBeijing a lot more
May 2025, Sybil
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Visita a China, una experiencia histórica, moderna y gastronómica única!
"Una experiencia inolvidable. La organización del tour fue excelente, y lo que realmente marcó la diferencia fue NUESTRA GUIA LIDIA. Siempre atenta, clara en sus explicaciones, simpática, y con una actitud cálida y muy profesional en todo momento, lo que hizo que cada lugar cobrara vida. Gracias por una experiencia tan bien gestionada y humana." more
May 2025, natalia c
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short trip to peking
We do had three days in Beijing with Jiang. The organisation, driver and guiding was really great. We have been a group of 2 (couple). I think we would have needed nearly +30 percent more time to find the right queueing line at all the places. For us it was a hassel free and seamless enjoyment - to visit all the places and having a long hiking track at the great wall of china. thank you very much Jiang & china highlights & team. ps: we also tasted a lot of vegetarian food which was really great. more
May 2025, Matthias
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Our Awards
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World Travel Award 2024 |
2024 Traveler's Choice |
2023 Traveler's Choice |
2022 Traveler's Choice |
2021 Traveler's Choice |
2015-2019 Certificate of Excellence |
Top 10 Inbound Travel Agency of 2019 |