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Company History

Company History

Written by Kelly PangUpdated Jun. 29, 2023 was launched by, and China Highlights was founded as a department of CITS Guilin in 1998, to develop travel marketing online. China Highlights' website has been upgraded five times: in 2002, 2004, 2007, 2009, and 2014.

2002 upgrade
2004 upgrade
2007 upgrade
2009 upgrade
2014 upgrade
2018 version


China Highlights has won these awards: "One of the Top 10 Inbound Travel Agencies", - Awarded by China Association of Travel Services; "One of Best 10 Inbound Travel Agencies" - Awarded by Guilin Municipal Bureau of Culture, Radio, Television, and Tourism.


China Highlights cooperated with the world famous travel company Intrepid Travel to make the first Chinese version website: for outbound market.


The website went online for the Mini Group Tours market.


The website went online for the SE Asia market.


"China Highlights Guilin" and "China Highlights Beijing" were each awarded a "Certificate of Excellence" by TripAdvisor.

China Highlights became an independent tour company.

China Highlights updated its logo.


We were recommended by BBC Travel,, Viator, USA Today, and many other international media organizations.


We were recommended by Australia Geographic — Outdoor.

We were the first tour company in China to promise "Absolutely No Shopping, No Detours, No Factories".

We launched two new apps: Top 10 China Tours and China Train Tickets Booking.


"China Highlights Guilin" was awarded a "Certificate of Excellence" by TripAdvisor.


China Highlights' Russian version went online:

China Highlights' website for the Italian market was launched:

China Highlights' trademark was successfully registered in China.


CITS Guilin celebrated its 50th anniversary.

CNN Travel recommended China Highlights in its article "8 of Asia's Best Ski Resorts".


China Hioghlights' website for the Spanish market was launched:

NBA star Andrew Bynum visited Guilin with our company.


The website went online for the French market.

China Highlights settled its Service Values and Vision.


The fourth version of China Highlights' website went online, including easier navigation and more China travel information.

China Highlights began supporting a volunteer association.

China Highlights was awarded by PayPal.

The former Prime Minister of Nepal traveled with China Highlights.


China Highlights sets up a new Customer Care Team to provide better service to our customers.

China Highlights' train schedule search service went online.


China Highlights took the lead in Chinese domestic tourism, by offering PayPal as a payment option.

Air ticket booking features were included in our service range.


The third version of the China Highlights website went online, including a hotels booking service.


China Highlights' website for the German market was launched:

China Highlights' website for the Japanese market was launched:

China Highlights' first Suppliers Conference was held in Guilin.

2002's first upgraded version went online. The new version had greatly-improved usability and a customer service section.

China Highlights started its hotel reservation business.


China Highlights started accepting credit cards, making booking more convenient.


CITS Guilin went to the PATA 2000 conference in Singapore.

CITS worked together with the foreign affairs office for President Clintons's visit to the Li River.


The first group confirmed their tour with China Highlights.


The domain name "" was registered.

The first version of China Highlights' website was completed.

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Enjoy your personal local guide and ride. Explore destinations at your own pace. Have unparalleled flexibility, which is impossible on a group tour.

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Authentic Experiences

Discover the hidden gems. Experience local culture by practicing it. Try new and exciting activities, and unveil the stories behind the sights and people.

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Well-Selected Local Guides

Knowledgeable, enthusiastic, and attentive — your personal local guides will share interesting stories, insider information, and even create unexpected highlights!

China Highlights tailor-makes China tours to help travelers discover China their way. We're a passionate team of one hundred avid travelers who love to share our knowledge of China with those looking for a more authentic travel experience, more ...
China Highlights International Travel Service Co., LTD
Corporate Number: 914503003486045699
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